Arcina Ori
Australian made women’s fashion label Arcina Ori, was founded in 2020 by Zoe Calodoukas. The brand focuses on creating vintage inspired silhouettes reimagined through a modern lense, and pieces that evoke beauty and empowers women of our world. I worked closely with Zoe and the team to design a bespoke editorial eCommerce experience to help bolster their brand presence online. As lead designer, I obsessed over all the small details - from gridding to typography, keeping it simple yet impactful to ensure the product visuals shone.
Responsibilties: · Design Lead · eCommerce UX/UI · Visual Identity · Digital Experience · Creative Direction
'Audrina took our inspiration and created an on-brand representation of changes that aligned beautifully with our website imagery. I had a great experience and so happy with the outcome of our new website."
Zoe Calodoukas / Founder & Creative Director
Client / Zoe Calodoukas
Development / playceholdr
Date / November 2023
Location / Sydney, Australia
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Arcina Ori
Australian made women’s fashion label Arcina Ori, was founded in 2020 by Zoe Calodoukas. The brand focuses on creating vintage inspired silhouettes reimagined through a modern lense, and pieces that evoke beauty and empowers women of our world. I worked closely with Zoe and the team to design a bespoke editorial eCommerce experience to help bolster their brand presence online. As lead designer, I obsessed over all the small details - from gridding to typography, keeping it simple yet impactful to ensure the product visuals shone.
Australian made women’s fashion label Arcina Ori, was founded in 2020 by Zoe Calodoukas. The brand focuses on creating vintage inspired silhouettes reimagined through a modern lense, and pieces that evoke beauty and empowers women of our world. I worked closely with Zoe and the team to design a bespoke editorial eCommerce experience to help bolster their brand presence online. As lead designer, I obsessed over all the small details - from gridding to typography, keeping it simple yet impactful to ensure the product visuals shone.
Responsibilties: · Design Lead · eCommerce UX/UI · Visual Identity · Digital Experience · Creative Direction
Responsibilties: · Design Lead · eCommerce UX/UI · Visual Identity · Digital Experience · Creative Direction
'Audrina took our inspiration and created an on-brand representation of changes that aligned beautifully with our website imagery. I had a great experience and so happy with the outcome of our new website."
Zoe Calodoukas / Founder & Creative Director
Client / Zoe Calodoukas
Development / playceholdr
Date / November 2023
Location / Sydney, Australia
'Audrina took our inspiration and created an on-brand representation of changes that aligned beautifully with our website imagery. I had a great experience and so happy with the outcome of our new website."
Zoe Calodoukas / Founder & Creative Director
Client / Zoe Calodoukas
Development / playceholdr
Date / November 2023
Location / Sydney, Australia