Prix Workshop
Prix Workshop is a women’s fashion label that encapsulates silhouettes inspired by the gaming industry. Founded in 2018, the brand has grown from strength to strength, with Prix having built a substantial online following for their one-off collection launches. As lead designer, the challenge was to refresh Prix's branding and evolve the brand into a more premium realm through their eCommerce store whilst ensuring conversion was at the forefront of every design decision.
Responsibilities: · Design Lead · Branding · Visual Identity · Strategy · eCommerce UX/UI
Results:
· 96% increase in conversion rate
· 39% increase in returning customer rate
· 19% increase in orders
· 33% increase in average order value
Client / Esther Ng
Development / playceholdr
Date / November 2023
Location / Auckland, New Zealand
Next Project
Health & Wellness
Prix Workshop
Prix Workshop is a women’s fashion label that encapsulates silhouettes inspired by the gaming industry. Founded in 2018, the brand has grown from strength to strength, with Prix having built a substantial online following for their one-off collection launches. As lead designer, the challenge was to refresh Prix's branding and evolve the brand into a more premium realm through their eCommerce store whilst ensuring conversion was at the forefront of every design decision.
Prix Workshop is a women’s fashion label that encapsulates silhouettes inspired by the gaming industry. Founded in 2018, the brand has grown from strength to strength, with Prix having built a substantial online following for their one-off collection launches. As lead designer, the challenge was to refresh Prix's branding and evolve the brand into a more premium realm through their eCommerce store whilst ensuring conversion was at the forefront of every design decision.
Responsibilities: · Design Lead · Branding · Visual Identity · Strategy · eCommerce UX/UI
Responsibilities: · Design Lead · Branding · Visual Identity · Strategy · eCommerce UX/UI
Results:
· 96% increase in conversion rate
· 39% increase in returning customer rate
· 19% increase in orders
· 33% increase in average order value
Client / Esther Ng
Development / playceholdr
Date / November 2023
Location / Auckland, New Zealand
Results:
· 96% increase in conversion rate
· 39% increase in returning customer rate
· 19% increase in orders
· 33% increase in average order value
Client / Esther Ng
Development / playceholdr
Date / November 2023
Location / Auckland, New Zealand