For over 40 years Ceres Organics has led the way in organic food within New Zealand. Their goal is to make delicious, healthy organic food available to more people everywhere. Ceres felt their website wasn’t a reflection of their core values and over the years the brand story had become lost visually. They needed a website that clearly communicated their beliefs, showed their support for local growers and educated new users on the simplicity of ease with organic eating. This involved a re-brand with new fonts, colour palette and iconography to reflect the fun, modern new brand positioning. An UX overhaul was completed for improved user functionality. This included best practice shopping cards, integrated grocery shopping lists, linking recipes to products and introducing new unique shopping paths.