Founded in 1999, Ksubi is one of the most coveted Australian fashion labels. Having built a significant presence and cult following globally, the brand has been seen on influencers, from A$AP Rocky to Kylie Jenner, Ruby Rose and The Internet. Renowned for its signature denim and deliberate unfussy style, the irreverent brand remains uninfluenced by consumer trends and chooses instead to set its own agenda. This project had 3 main deliverables - elevate the brand presence for Ksubi’s ecommerce store, incorporate new UX features and apply UX best practices to help bolster the overall customer shopping experience and lastly, an increased conversion rate.