Seed & Sprout is a health and lifestyle product company deeply devoted to creating beautiful, practical and ethical products that lessen the impact on our world. As a small business founded and operating in Byron Bay, Seed & Sprout came to a pivotal point in their business for growth and needed design direction. The project consisted of two parts, the first was to help create their design foundation which would be applied to a range of assets. The second was to lead their eCommerce store redesign by helping them acheive their revenue targets and gain market position.